Make a guess what these symbols are?
Seems like some symbols from Microsoft words?
These symbols are actually used by master craftsmen in Germany during the Middle Ages, in this case these symbols are used by goldsmiths.
These marks are very similar to the Product Certifications we have now.
As settlements got bigger and bigger in the middle ages, peoples start to specialize in their trades. Craftsmen of the same trade, for protection of their own interests, started forming guilds and associations. They determine the price, quality, and also how many can be in their profession (to match the demand & supply). They also protect their members from competition by forbidding people to practice the trade if they don't belong to the guild. Members on the other hand had to be subjected to unannounced product audits, workshop audits, and metrology calibration by guild elders. The symbols (aka trademarks) we see above are actually quality marks used by masters craftsmen. They started off as symbols to allow people to identify who make the product should the product be of inferior quality. The guilds take action on the parties should there be any complaints. Over time, these marks become associated with quality.
These trade marks were so well established that even the layman identify with them. Some of these trade marks survive through the ages. You may be particularly familiar with this one, which was established since 1731. Make a guess what they sell? I'll post the answer in the comments section.
When a certain brand establish reliability of the their brand name over a period of time, their name become synonymous with quality. Quality is never a one day journey. Quality has to be earned; the longer the history, the better it is!
None of the brand names like Louis Vuitton, Rolex, Rolls-Royce, Lexus are established over a short period of time. They earned their reputation through years of commitment to quality.
If you want to be associated with good quality, remember you are in for a long term relationship!
1 comments:
Did you guess correctly? Zwilling sells knives!
The history of the ZWILLING J.A. HENCKELS brand started in 1731 (under the Gemini star sign). It was on that day that knife-maker Peter Henckels from Solingen registered the "Twin" symbol as his trademark with the Cutlers´ Guild of Solingen. This symbol which is now well-known all over the world , is one of the oldest trademarks in the world.
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